Making yourself standout in a pool of thousands of applicants is especially difficult in today’s economy. Handing out your resume is most likely not enough to even get you in the door. With the intensification of web and social media more employers are looking for digital samples of work, thoughts, and other accomplishments. I wanted to outline some steps you can take to build your personal brand and build a web presence.
1. Building Your Brand: Building your brand is essential for gaining a good reputation. Start by connecting through social media site such as LinkedIN, Twitter, Facebook, and Google Plus. This will help increase your visibility on the web and help you easily be more found.
- Post content related to your career goals and things you find interesting, not content related to how messed up you were this weekend.
- Connect with people in your industry to ask questions and networking opportunities. Most connections and opportunities are based off referrals today, and it’s import to expand your network.
- Interact on company websites you want to work for. Like them, share their posts, and comment on topics you find interesting. This helps establish credibility and might get you noticed.
Continue reading →
If this isn’t a real sign that the times are really changing, then I don’t know what is. Some investment firms are now asking you for your “web presence” on social websites such as Facebook, Twitter, Tumblr, or your personal blog, instead of a traditional resume, either submitted online or on a desk. The reason being for this, is that they are more interested “in what people are like, what they are like to work with, how they think”, says Christina Cacioppo, an associate and Union Square Ventures, who blogs about this very type of thing.
Now, for someone like me, this type of evolution in the hiring process would, without question, make me alter where I post content, what kind of content, and how frequently I do so. In fact, there’s quite a few people I know who would be immediately tossed away to the side as a potential employee, based solely on the type of content they post online to social networks. Scary, eh?