Have you ever bought an iPod and found out a month later that they are releasing a new one with some fancy new features, a new color, or design? I’m sure this has happened to most of us, and man is it upsetting. The idea of “Planned Obsolescence” is when a company deliberately plans or designs a product to have a limited life, so it will become obsolete after a certain period of time. Guess what happens after that? You go out out and buy a new one. Not only does this relate to product design and features but, also hardware and functionality. Apple has consistently been one of the most successful at planned obsolescence but, is it a good business strategy or evil ploy to have consumers keep buying your products.